The Media Exchange offers a powerful, easy-to-use platform, branded and configured to reflect your event, and built to deliver a rich, interactive community engagement tool for conference and exhibition organisers.
From the point where your visitors register and your community is created, our platform allows you to host and manage that community and exploit fully all your events existing assets: specifically databases, brands and, critically, content.
Unlike some other platforms, the database will always be your property. We have many innovative product based services that can quickly aggregate and build communities.
The benefits
• A powerful visitor promotional tool
• New revenue streams from exhibitors and sponsors
• Increased visitor registration and attendance
• Better engagement between you and your audience
Online social media represents a significant opportunity for media and events businesses, but like any new communications medium, it’s also a potential competitor. We can help you ensure that you maximize the opportunity, and avoid costly mistakes.
We conduct a range of Social Media Audits.
Social Snapshot Report
We offer this as an initial step, providing insights into your brand’s presence in social media.
Social Insight Document
This report comprises a more detailed brand sentiment barometer.
Bespoke Social Media Audit
This service takes the principles established in the Snapshot and Insight reports into much greater depth.
Crucially, you will gain a profound understanding of how your perception of your brand compares with the consumer’s. This will allow you to establish clear goals for your social media strategy against which all marketing activities can be measured.